BEAUTY POWERED BY SCIENCE. Beginning in 1960, Redken revolutionised the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products, many with patented formulations. For the future: Their commitment to formulate scientifically superior products for the global salon community continues, and as they forge ahead in the millennium, their awareness of fashion, street trends and modern hair needs will only enhance their scientific strength.

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